How Storytelling Can Keep Visitors on Your Website Longer
Storytelling in web design is very important if you want to captivate more visitors and increase the time they’ll spend reading and browsing on your site.
But how exactly do we make our designs tell a story?
A few months ago, I attended Elementor Academy’s masterclass on “Using Storytelling in Web Design” and today, I want to share my top takeaways for anyone who wants to redesign their web pages.
Tip no. 1: The opening scene, that's the first fold of your home page or landing page, must have a hook.
The hook is something that entices your audience to stay on your site and continue reading. Something that hints at what is going to come in the following sections.
One way to do this is to start with a problem that your audience can relate to. This could be a common pain point that your target market faces, or a challenge that your products or services can help solve.
Another approach is to offer solutions to their problems. By highlighting the value that your brand can provide, you can pique your audience’s interest and keep them engaged with your content.
Tip no. 2: Use colors, images, and other graphic elements that evoke the emotion that you want your audience to feel.
By doing so, you can create a more immersive and engaging experience that helps keep visitors on your website longer.
Different colors evoke different emotions, so choose your color palette carefully. For example, if you want your audience to feel happy or excited, use bright and bold colors. If you want to create a sense of mystery or suspense, use darker colors and more abstract images.
In addition to color, images and other graphic elements can also help you tell your story. Consider using infographics, charts, and other visual aids to help break up text and make your content more digestible. By using high-quality images that are relevant to your content, you can create a more visually appealing experience for your visitors and help make them want to stay on your website longer to read your content.
Tip no. 3: End your story with a clear and easy-to-follow call-to-action (CTA).
Because at the end of every good (design) story, there is still a “What now?” or a “What next?” Your CTA should provide a next step for your audience, whether it’s signing up for a newsletter, making a purchase, or contacting you for more information. Make sure that your CTA is easy to find and stands out from the rest of your design. I’ll never get tired of reminding my friends and clients about this: every page of your website has to have a clear and easy-to-follow CTA.
And that’s a wrap! With these storytelling tips, you’ll be sure to keep your website visitors engaged for longer.
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