ABOUT

We’re a team of web and social media content creators and our goal is to help you get more clients with conversion-focused, beautiful designs. 

Meet the Team

Crineza M.
Crineza Maruquez

A Mom and a podcast editor who finds tidying and editing the same

Sammy Gamez

Sam-one who helps realtors get more website traffic by repurposing their videos to search engine-optimized blogs

Danielle C.
Danielle Co

A growing, self-taught Graphic Designer who never stretches fonts

Sandra Imperial | WordPress Web Designer team photo
Sandra Imperial

(Founder)
A Researcher-turned-WordPress Web Designer who loves simplifying and automating everything (so she can spend more time with her dogs) →

Square - Sandra's Website Images (1)
Gianne and Coco

(Brand Ambassadors and Tech Support Support)
May or may not bark during online client and team meetings… apologies in advance!

Founder's backstory

As a WordPress web designer and founder of our team, my main focus is on helping our clients achieve their goals through conversion-focused design.


My background as a general virtual assistant and graphic designer for Pinterest and social media has given me valuable skills in creating stunning, visually-appealing websites that capture the attention of potential clients.

 

Sandra Imperial | Microbiology Researcher turned Web Designer
I wasn’t always in the web or graphic design spaces, though.

In fact, I have a graduate degree in Microbiology and I used to work as a Microbiologist.

While my graduate degree in microbiology may seem unrelated, it’s actually taught me important research skills that I use every day in our six-step process for creating conversion-focused content for websites and social media.

By setting goals, doing research, identifying the best tools to use, creating content, getting feedback, and revising and reviewing, we’re able to create content that is not only visually stunning but also designed to drive conversions.

So, why did I choose to specialize in real estate web design?

Well, it all started when my then-fiancé, who is now my husband, and I purchased our first home in 2017. Prior to that, I had always rented. Unfortunately, my parents became ill and passed away before they had the opportunity to purchase their own home, which made the experience even more meaningful for me.

As I began designing websites for real estate professionals, I realized that I could help others experience the same joy and fulfillment that I felt when we purchased our first home. I believe that everyone deserves to find their perfect living space, and I am dedicated to making that goal a reality for my clients and their clients.

Sandra Imperial | WordPress Web Designer

our six-step process for

Creating Conversion-Focused Content for Websites and Social Media

1. Set a goal.


Think of who your intended audience is. Think of what you want to make them think and feel. Think of what you want them to do next after seeing your post and craft your call to action based on that.

2. Do your research.


Search for inspiration. Search for what others posting about similar topics are doing. Identify what worked for them and what didn't.

3. Identify the best tool or tools to use.

Determine what apps or software, among other things, can help you achieve your goal with the least amount of effort and in the shortest time possible.

4. Actually create your content.

Design your website user interface, design the graphics, optimize the pictures and videos, write your copy, write your first few blog posts, and optimize them for SEO.

5. Get feedback.


Ask an unbiased person for their opinion.

6. Revise and review.


Revise as needed. After publishing, analyze how well your pages and posts performed to identify strengths and areas for improvement.

What sets the content I create apart from others’ is that they’re always well-researched and created with a specific goal in mind.

Yes, even the so-called “personal blog posts” have a purpose.

What Our Clients Say:

Want to know more about how we can help you turn more

of your followers to clients? 

 

Get a free website audit by filling out the form below: 

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Special thanks to:

Our Business Partners

Regina O.

Regina helps B2B tech and SaaS businesses reach their target market and grow their business through effective content writing strategies.

Aryan M.

Aryan is a Virtual Assistant who specializes in Kajabi. She helps online coaches focus on doing what they love by managing the tech side of creating and selling online courses. 

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Commissioned Work by Ambassadors of Light Design Agency